Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

20.05.2025 - EDHEC publication

How to develop sustainability in B2B through customer training

EDHEC VOX, May 2025


16.05.2025 - Article in a peer reviewed journal

Luxury in the Circular Economy: An EngagementJourney Perspective

Journal of Consumer Behaviour, Volume 24, May 2025, Pages 1486 - 1497


29.04.2025 - EDHEC publication

Cyberattacks: how companies can communicate effectively after being hit

EDHEC VOX, April 2025


29.04.2025 - EDHEC publication

Luxury consumption in China: a story of dynamic transformation

EDHEC VOX, April 2025


23.04.2025 - EDHEC publication